Skip to main content


This is Dr. JJ Pursell

This is Dr. JJ Pursell

Board Certified Naturopathic Physician & Acupuncturist

My journey with health and medicine began in 1993 and has continued ever since. I have a BA in Biochemistry and English and I continued with graduate work earning a Masters in Chinese Medicine and a Doctorate in Naturopathic Medicine. My primary focus has been centered around plant medicine, and I have countless hours of researching, writing, and teaching on the subject. 

In 2005 in Portland, OR I opened my first herb shoppe, followed by my second in Brooklyn, NY in 2011. Those lovely retail emporiums gave me the opportunity to serve my communities as an apothecary and grow as a researcher, and educator of plant medicine. I transitioned out of owning the shoppes in 2018 but the experiences are forever part of my soul.

My first book was published in 2014 and I’m currently writing my sixth. My recent focus over the last few years has turned to psychedelic medicine. I have been inquiring, investigating, and researching where this new paradigm of potential medical treatment can fit into our current medical system.  

To help me do so, I enrolled and graduated from the California Institute of Integral Studies with a postgrad certificate in Psychedelic research and facilitation in 2023.

Most days I spend writing, playing with one of several animals on my farm, loving up on my kids, cooking, gardening, hiking in the nearby forests, and planning my next travel escape. But my soul was put here to help so, if there is anything I can help you with, please head over to "Bookings" and fill out the contact form. And in the meantime, remember that, “A walk in nature walks the soul back home.” —Mary Davis.