Dr. JJ Pursell

Research. Plant Medicine. Naturopathic Physician. Acupuncturist. Author. Speaker. Entrepreneur.


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My focus is on helping you get where you need to go

through providing accurate information, references and referrals.

white ceramic bowl with Essential oil and medical stethoscope

My journey with health and medicine began in 1993 and has continued ever since. I have a BA in Biochemistry and English and I continued on with graduate work earning a Masters in Chinese Medicine and a Doctorate in Naturopathic Medicine. My primary focus has been centered around plant medicine, and I have countless hours of researching, writing and teaching on the subject. 

I opened my first herb shoppe in Portland in 2005 followed by my second in Brooklyn, NY in 2011. I value the community medical model and did my best to create an environment where everyone was welcome.

My first book was published in 2014 and I’ve continued writing to this day. My recent focus over the last few years has turned to psychedelic medicine, inquiring and investigating where this new paradigm of potential medical treatment could fit into our current system.  

If you’d like to talk more about plant medicine, plant spirit medicine or the psychedelic medicine model, please reach out via email.


DrJJ Pursell performing Acupuncture

I believe strongly in traditional medicine and their various applications. If you have questions about acupuncture, naturopathy, herbal medicine or psychedelic medicines, such as psilocybin or MDMA, I’m happy to answer what I can with the knowledge I’ve gained over the years.


Below are just a few of the areas that Naturopathy and Chinese medicine can help with. 


Acute Care

  • Colds/flu
  • Wound care/suturing
  • Sudden and/or temporary onset of new symptoms
    Acute care

    Chronic Care

    • Overall health
    • Food allergies
    • Digestive health
    • Energy depletion
    • Mental health
    • Joint pain/arthritis
    • Geriatric care and caregiver support

        Family Care

        Bring the whole family – for convenience, I can easily see more than one family member in one visit.

        • Emotional well being
        • Anxiety
        • Depression
        • Hopelessness
          Acute care

          Curious about emerging psychedelic medicine? I’m happy to talk you through the options and considerations.